Increase value
Increase value

SIMA Group implements a threefold business strategy based on profitability (revenues, purchases and operational costs), a more sophisticated business model and in-depth knowledge of the market. A strategy to increase sales, enhance competitiveness and offer suitable solutions.

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Ensure sustainability
Ensure sustainability

The concept of sustainability means maintaining the group's presence in its markets. It results in a company succession and business transfer plans and also addresses the rarity of manpower (attract, train and retain talent within each organization)

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Become a retailer
Become a retailer

Being a member of SIMA Group entitles you to incredible profits. As a member, you not only save on most products purchased, you also generate purchase rebates.

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SIMA Group in numbers

Years of history
SIMA Group, established since 1991, was founded by a group of independent dealers.

Retailers in Canada
Our network now has over 40 stores across Canada and continues to grow. SIMA Group is the largest buying group of pools, spas, gazebos and patios in Canada.

Affiliated suppliers
SIMA Group, thanks to the strength of its members across Canada, have the purchasing power necessary to negotiate favorable agreements and competitive price to its member stores.

250 000+
new customers discovering SIMA this season.

21 000+
additional store visits.

10,25%
average increase in store transactions.

80%+
merchants showing growth in sales.