About Us

SIMA Group

SIMA is primarily a community of entrepreneurs working in the field of pool and spa and they unite their resources while respecting the specific regional needs of independent owners. The success of SIMA group is largely due to the careful selection of products, competitive pricing, expertise and service to exceptional customer.


To make its members recognized as the most important group of specialized, independent dealers from coast to coast, in product sales and professional services relating to swimming pools, hot tubs, and surroundings.


To promote sales growth and profits for its members by offering marketing programs, effective management systems, and all the necessary services to ensure that their business is rooted and sustainable in their community.

Nos valeurs

For SIMA management and employees, values are the heart of our company’s success and must guide the daily actions of each. By dictating our individual and collective behavior, consistency in our actions are ensured.
For a solid team where each member has the ability to thrive, SIMA sets values that are conducive to initiating and surpassing, within a friendly work environment.
The relationship with our members within the goals of a partnership remains essential. Innovation is at the center of our strategies. Training, service, and support are integral components of this relationship, so as to enhance a sense of belonging and optimize their operations with measurable results.

Our Direction

At the head office, a complete and competent team supports members in the following areas :

  • Supplying and purchasing
  • Traditional and digital marketing
  • Product launch
  • Customer financing
  • Customer service
  • Accounting and administration
  • Transportation and logistics

Our team →

Our Story

SIMA Group, established since 1991, was founded by a group of independent dealers. This association was the first goal of pooling the strengths and resources of its dealers in a structure of cooperative association to eliminate intermediaries with the manufacturer to manufacturer. This association has strengthened the competitiveness of each of our member stores. Our network now has about 50 stores across Canada and continues to grow. SIMA Group is the largest buying group of pools, spas, gazebos and patios in Canada.

  • 1991A new banner
    Creation of the SIMA Group as we know it today.
  • 1998First member recruited outside Quebec
    We have spread our operations into Ontario.
  • 2000Introducing a line of spas
    Establishment of a partnership with CalSpas : an american spa manufacturer well renowned and respected in the acrylic spa industry.
  • 2008Emergence of the ‘’outdooring’’
    Introducing, a selection of shelters and gazebos to our product offering so you can extend the enjoyment of summer.
  • 2010Web site launch
    Digital integration in our retail network.
  • 2014SIMA’s participation to social networking
    SIMA is on:
    - Facebook
    - Twitter
    - Instagram
    - Pinterest
  • 2015Inauguration of our transactional web site
    Launch of our new transactional web site allowing customers to buy on-line. Integration of our transactional site to our already existing brick and mortar network.
  • 201625 years with SIMA
    SIMA celebrates in 2016 its 25th anniversary.
  • 2018New Logo
    SIMA new logo